Every rupee tracked to
a measurable outcome.
Full-funnel paid media across Google and Meta, managed against cost per acquisition and return on ad spend. Tracking gets fixed first — everything else depends on it.
Channel-by-channel reporting hides what is really driving sales.
Meta claims the conversion, Google claims the same conversion, and your actual revenue matches neither. Without a single source of truth, budget decisions become guesswork.
We rebuild tracking across the funnel — server-side events, offline conversion imports, UTM discipline — and report blended numbers alongside platform numbers, so you can see what is genuinely incremental.
Then budget moves weekly toward whatever is producing customers at or below your target acquisition cost.
Who this is for
- ✓Businesses spending ₹50,000 or more a month on ads
- ✓Companies running both Google and Meta without a joined-up view
- ✓E-commerce brands managing to return on ad spend
- ✓Lead-gen businesses that know the value of a closed customer
- ✓Teams that want weekly accountability, not monthly screenshots
What the engagement includes.
Tracking & attribution
Pixel, Conversions API, GA4 and offline conversion imports set up and verified.
Full-funnel campaigns
Prospecting, consideration and retargeting structured so each stage has a job.
Creative testing
A weekly cadence of new hooks, formats and angles with clear win conditions.
Landing page CRO
Conversion rate work on the pages your traffic lands on — often the cheapest gain available.
Budget allocation
Spend shifted between channels and campaigns weekly based on marginal return.
Blended reporting
Blended CAC, ROAS and contribution reported next to platform-claimed numbers.
Strategy → execution → optimisation → reporting.
Audit & instrument
Full tracking audit, event rebuild and baseline metrics agreed with you.
Structure & launch
Funnel-stage campaign structure across Google and Meta with a testing roadmap.
Test weekly
Creative, audience and landing page tests with results reviewed every week.
Scale profitably
Winners scaled gradually while marginal return is monitored, not blown up overnight.
The numbers we report on.
Transparent monthly investment.
Single channel
- ✓Google or Meta
- ✓Tracking setup
- ✓Weekly optimisation
- ✓Creative testing
- ✓Monthly reporting
Multi-channel
- ✓Google + Meta managed together
- ✓Full attribution setup
- ✓Landing page CRO
- ✓Weekly testing cadence
- ✓Live dashboard
- ✓Bi-weekly strategy call
Enterprise
- ✓Multi-market or multi-brand
- ✓Advanced attribution modelling
- ✓Dedicated performance lead
- ✓Weekly strategy calls
Ad spend is paid directly to the platforms from your own accounts and is separate from the management fee.
Questions we get asked.
Performance marketing manages the whole funnel — tracking, landing pages, creative and follow-up — against a business metric like cost per acquisition, not platform-level clicks.
A combined ad spend of around ₹50,000 per month gives enough data to test and optimise across two channels. Below that we usually recommend focusing on a single channel first.
We review performance weekly and shift spend between campaigns and channels as soon as the data justifies it, rather than waiting for month end.
No, and be careful with anyone who does. We commit to a target set from your data in the first month, and to reporting honestly against it every week.
Explore related pages
Related services
Locations we serve
Next step
See where your ad budget is actually going.
We will audit tracking, campaign structure and creative across your accounts, then show you the changes that pay back fastest.
Based in Chandigarh · Working with businesses across India and internationally